Lessons From Amazon– Mastering Data Analytics for Unmatched Customer Experience

COURSE DESCRIPTION:

In today’s environment, members expect personalized, responsive service that anticipates their needs and preferences. Amazon has set the gold standard by leveraging data analytics to create ultra-curated experiences for each customer. But how do they do it? This webinar will delve into Amazon’s strategies and provide actionable insights for organizations aspiring to deliver similar excellence.

LEARNING OBJECTIVES:

Data Governance:

• Structured data management for accurate recommendations.
• Future-proof strategies for adaptable data structures.
• Implementation of strict governance policies.

Even Small Organizations Can Be Like Amazon:

• Essential business intelligence tools for data analytics.
• Integration of analytics into daily operations.
• Continuous evaluation and quick pivoting based on insights.

W519 – INSTRUCTORS: Rachel Mace, Director of Client Experience, Association Analytics