B196: SEO Crash Course: It's Not Just Keywords

COURSE DESCRIPTION:

Search engine optimization (SEO) can be a daunting task for any business or website owner, but mastering it is crucial for online success. Many believe that SEO is all about choosing the right keywords and hoping for the best. However, in reality, it’s far more complex than that. To properly optimize your website, you must also focus on technical SEO, on-page SEO, and off-page SEO (link building). Conducting thorough keyword research is essential, but it’s just the beginning. Technical SEO ensures that your website is optimized for search engine crawlers, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. To give your website the best chance of appearing at the top of search engine results, it’s important to take a well-rounded approach to SEO.

LEARNING OBJECTIVES:

– Keyword Research
– Technical SEO
– On-Page SEO
– Off-Page SEO (Link Building)

INSTRUCTORS: Chris Rodriguez, CEO, iExcel