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B189: Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach

COURSE DESCRIPTION:

“Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach” is a deep dive into the transformative power of content in shaping the trajectory of associations. This session will uncover the inherent potential of a strategic, content-first approach to marketing, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples, case studies, and expert insights, we will explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association.

LEARNING OBJECTIVES:

  • – Uncover the secret of using strategic content to attract, engage, and retain association members, reinforcing their connection to your organization.
  • – Learn how to curate and create compelling content that resonates with your audience, sparking dialogue and fostering a sense of community.
  • – Grasp the importance of integrating a content-led approach into your overall marketing strategy, driving results and enabling your association to thrive in an ever-evolving digital landscape.

INSTRUCTOR: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group