B179: No Soliciting! But We Want Your Sponsorship

COURSE DESCRIPTION:

Multi-day conferences and exhibit halls are a critical lifeline to an association’s source of revenue, but they are exhausting to prepare and plan with limited human resources. Member engagement is an increasing topic of conversation, while social media is pulling your members’ attention away.  How can an association build non-dues revenue and member engagement all at once?  Join the QiqoChat team and Mesa Group to hear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate.

LEARNING OBJECTIVES:

• – Explore the unmet needs of many associations’ industry partners through the result of a broad-reaching survey.
• – Learn how to organize and share news & information from your industry partners & consultants in ways that are welcomed by your members.
• – Learn how to create a marketplace that goes beyond a standard buyers guide where your members can discover industry partners on their own terms at any stage of their buying journey.